Moschino
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About Moschino
Franco Moschino, born outside Milan, Italy in 1950, dedicated his life to creating fashion. He attended the Accademia delle Belle Arti in Brera, Milan, where he developed his skills in design and fashion illustration.
Moschino established himself as an accomplished designer and fashion illustrator for various fashion magazines, including illustrating for a prominent design house. In 1981, he became widely recognized as the sole designer of a Milan-based collection, which was known for its creativity and bohemian aesthetic. It was also where he met his future collaborator and dear friend, Rossella Jardini.
In 1983, Moschino, as he then became known, launched his first women's ready-to-wear collection under his own name, and showcased his very first runway show at the Fiera di Milano. From that point on, Franco Moschino became independently renowned for infusing his brave and intelligent wit, and love of all things Italian, into a well-tailored, wearable and whimsical collection with runway presentations that bordered on the spectacular.
In 2003, Moschino celebrated its twentieth anniversary. Under Ms. Jardini’s direction, it has grown into one of the world's most recognized and prosperous brand names. The Moschino retail network has expanded to include not only 22 mono-brand boutiques but also many high-end specialty shops and all luxury department stores. Moschino clothing is worn by the most prestigious and fashionable public figures of our time and has a broad appeal to any and every individual who enjoys expressing themselves through their clothing! Moschino is fashion for the "Fun Set"!